Thursday, February 7, 2013

ILOB Notes: How a Small Discount Can Make Such a Difference

I saw this article on Yahoo titled "Unusual message on mom's restaurant bill."

To sum it up: her kids behaved so well she received a $4 discount.  The total bill was $58, so the discount was enough to cover the tax charge.

$4 off might not seem much but it's all about how your customer feels.  What a wonderful investment by the restaurant owner:

The discount isn't restaurant policy though Sogno di Vino owner Rob Scott said that he tries to reward good behavior when he sees it.
Independent owners take note!  You have complete control of how your run your business - make decisions like this and you will reap the rewards.

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